I love this commercial which is saying something because there are very few commercials that I like on any level, let alone love.
I read Chatelaine magazine from time time and have done since I was a teenager and was given a subscription to Miss Chatelaine (Miss Chatelaine -- not to be confused with the song by k.d. lang -- was re branded as Flare Magazine in 1979). I first saw this commercial when it began airing in October 2012 and I was smitten.
This covers every aspect of the content in the magazine and does it in such a way as to draw you in...who wouldn't love to be a curator of incredible things? Or of beauty? Or of bliss?
This is my "feel good". A few seconds worth of beautiful photography, thought provoking words of depth and clarity and the possibility for your mind to sail along and be captivated by imagination.
I don't know who came up with this ad campaign but I say kudos and well done.
What would you like to be the curator of? Wouldn't it be nice "if the everyday could be extraordinary?"